M. Luthfi Al Ghifari
Senior WordPress Developer & Team Lead
Senior WordPress Developer & Team Lead with 5+ years of experience in full-stack development, specializing in custom theme/plugin development, technical SEO, and performance optimization. Proven track record leading cross-functional teams to deliver high-impact web solutions that drive measurable results (20% user engagement increase, 15% conversion rate improvement). Strong background in data-driven decision making with expertise in Laravel, React, and modern CSS frameworks.
Work Experience
My professional journey and achievements
Team Lead - Web Developer
Juara Holding Group
- ▹Led development of responsive WordPress websites for travel agency and yacht services, achieving 20% increase in user engagement
- ▹Collaborated with design and marketing teams to optimize user journey, improving conversion rates by 15%
- ▹Developed custom WordPress themes and plugins using TailwindCSS, improving site performance and maintainability
- ▹Managed technical SEO initiatives including Google Tag Manager, Search Console, and Analytics implementation
WordPress Developer
Juara Holding Group
- ▹Designed, developed, and maintained responsive websites for travel agency and yacht services division
- ▹Built custom WordPress themes with TailwindCSS framework and developed plugins for specific business requirements
- ▹Troubleshot and resolved website functionality, performance, and security issues
Full Stack WordPress Developer
Drago Indonesia
- ▹Developed custom WordPress themes and plugins to meet client requirements
- ▹Managed server-side development with PHP and MySQL, ensuring seamless front-end/back-end integration
Data Analytics Intern
Incorp Indonesia & Vietnam
- ▹Migrated Google Universal Analytics data (2018-2023) and performed ETL processes for company data
- ▹Created data visualizations with Looker Studio and built landing pages for company website
Key Projects
Highlighting my most impactful work
PlayByTurn - Main Website
Marketing and landing page for the sports match tracking platform. Showcases features, pricing, and guides for racquet sports enthusiasts.
PlayByTurn - Web Application
Interactive web application for tracking live scores and rankings for racquet sports (Tennis, Padel, Pickleball, Table Tennis, Badminton & Squash). Real-time match tracking with comprehensive statistics.
PlayByTurn - Backend API
Robust RESTful API and admin dashboard powering the PlayByTurn ecosystem. Handles match data, player statistics, rankings, and real-time updates.
BPV Storage - Image Management System
Enterprise-grade image storage and management system built for Bali Premium Villa, designed to streamline digital asset management for property marketing with AI-powered features and SEO optimization.
Bali Premium Trip - Website Revamp & Migration
Complete website revamp and migration project focused on technical SEO and performance optimization.
Custom WordPress Themes
Developed custom themes with TailwindCSS for multiple clients across various industries.
Skills & Expertise
Technologies and tools I work with
WordPress
Languages
Frameworks & Libraries
DevOps & Infrastructure
Databases
Image Processing
SEO & Analytics
Other CMS/Builders
Education & Certifications
Software Engineering
Kirklareli University, Turkey
2018 - 2021
Google Data Analytics Professional Certificate
Coursera
2022 - 2023
Data Scientist
Digital Talent Scholarship
2023
Languages
Get In Touch
I'm always open to discussing new projects, creative ideas, or opportunities to be part of your vision.